The ROI of Video Marketing for Small Businesses: What You Need to Know

With your mobile in your hands and your laptop just a few feet away, it’s become convenient to consume video content throughout the day. For brands, this is a huge win as it allows them to bring in more customers through their brand videos. Switch on your television or scroll through social media; you’ll see so many companies competing with each other to attract the audience’s attention. For small businesses, video marketing is equally important, and the good news is that you can do it right without emptying your wallet.

5 benefits of video marketing for your small business

Small businesses can incorporate different types of video content in the form of explainer videos, customer testimonials, shorts, etc. Each of these video forms has a positive impact on the audience, delivering benefits as discussed below. There will always be a significant return on investments with any video marketing strategy you implement.

Puts the spotlight on your small business

  • People enjoy consuming video content which is why platforms like Instagram and YouTube are performing well. With such viewers, you have ample opportunity to reach out to your target audience and grab their attention for longer periods. Make sure that your video content is interesting from the very first few seconds. Well-crafted videos foster curiosity and that will make people explore more about your products and services.

Takes your business to a wider audience

  • Video content has unlimited reach. Your videos can be viewed by people sitting on the other side of the world. When you post videos on different platforms, you’re making more people aware of your small business. Plus, the results of such video marketing are long-term, meaning your business may see more audience coming months later, too.

Saves your bucks

  • Video marketing is often considered expensive. But, with a simple smartphone and video editing software, you can create budget-friendly, high-quality and professional videos that convey the right message. Small businesses can leverage ROI via videos using trending and informative scripts and engaging visuals.

Differentiates from competitors

  • If you want your small business to perform well, you must give it an identity that no one else can replicate. One way to do this is by observing your competitors’ approach, differentiating your own style, and promoting this through videos. Instead of discussing the products, you can showcase their USP and the problems they solve. Such information is best delivered through videos.

Drives more conversions

  • At the end of the day, the primary goal of small businesses is to drive more sales and conversions. Video content helps achieve this by influencing consumer behavior and compelling them to purchase. How-to videos, product showcase videos, customer feedback videos and more will help you build brand credibility, ultimately leading to more sales and conversions.

Video marketing: an indispensable tool for small businesses

There has been no better time for small businesses to discover the power of video marketing. It can be challenging initially, but the consumer appetite needs more video content in today’s marketing landscape. Our team at Storytailors is committed to bringing your video marketing strategy to life in the best possible way.