Steve Jobs once said that the most powerful person in the world is the storyteller. In content marketing, storytelling is used the most to market the brand. The content developed with good storytelling makes it more engaging than factual and statistical data. Storytelling personifies a brand and places it as the main character while sharing a company’s story across multiple platforms.  In the business world, consumers say they need to trust a brand to purchase from them—storytelling helps build that trust.

Why is storytelling important for content marketing?

How does storytelling impact your audience? Using good stories for marketing is a common practice as it makes each stage of the buyer’s journey memorable.  Here is why storytelling is a must in content marketing:

• Through storytelling, a company can convey its brand values and market its services. Case studies and testimonials are used to build trust, generate sales, and increase revenue.
• Storytelling helps people feel emotions on a deeper level. This is the reason why well-crafted advertisements receive an overwhelming response. For example, Cadbury Dairy Milk advertisements brilliantly use storytelling to impart a sense of happiness that consumers will feel after having their chocolate.
• In brand storytelling, the focus is on getting people to make impulsive buying decisions and building communities and buyer’s trust.

3 benefits of storytelling in content marketing

Understanding the experiences and mindset of the audience is crucial for brands that want people to engage with their content and take necessary actions. Storytelling helps brands in upgrading their content by:

1. Improving brand recall and loyalty

When you tell stories emphasizing your company’s core values and mission, you’ll discover an audience segment aligning with you. This like-mindedness empowers brands to forge a deeper connection with people who will be loyal to them. Consequently, this increases brand recall value where people instantly know the brains behind a content piece, be it a billboard advertisement or an informative video.

2. Boosting engagement rates

If you want to know if the audience likes your content, take a look at the engagement rate. If people are sharing your content, then you know that your content marketing efforts have clicked. A good storytelling approach will increase the shareability of your brand content. For example, Amul always creates concise and catchy advertisements focusing on the latest events. Their smart taglines and images make any onlooker remember and engage with the brand.

3. Breaking down complex information

Not all brands and their services are easy for the general public to understand. With storytelling, you can break down complex information for their easy understanding. Advertisements made by insurance companies are examples of how powerful storytelling can be.

Fine-tuning storytelling for marketing

If you want to make your brand, its products, and services memorable, good storytelling via content marketing is the way to go. Brands like Coca-Cola, Audi, Cadbury, Amul, and more are still met with the same excitement as they did several years ago. Storytelling in content marketing touches the emotions of people which remain unchanged for the longest time. At Storytailors, we help you use the best storytelling practices to build a long-lasting emotional bond between your brand and your audience.